The Language Gallery’s Juniors Brochure

One of the main products for The Language Gallery (TLG) was Summer Camps in the UK, therefore it was my idea to put together a brochure aimed at parents with all the information about the summer camps and the advantages of doing a summer camp abroad.  The main target audience here was parents (as opposed to teens) so the information needed to be consolidated in a way that spoke to this audience.

My role was to provide direction on the content of the brochure and get my marketing team to work with the designers and copywriters to create it. The result was a very vibrant, colourful, and cheerful brochure that showcased all the summer camps details and its Unique Selling Points (USPs).  It was the first time that The Language Gallery did something like this, and the feedback from the parents was exceptional.