London School of Business and Finance Singapore Website Redesign
As a Marketing Director for LSBF Singapore, I spearheaded the redesign and redevelopment of its website. As opposed to the LSBF UK version, the LSBF SG website was hosted in a custom-made CRM (not Umbraco). The back-end of the site was controlled by an agency in Belarus so the team in Singapore was very limited as to what they could do with the site.
In 2020, it was my mission to create a website that looked modern and was also very user friendly. I led the whole project – working very closely with my team of marketers as well as designers and back-end and front-end developers.
The objectives of the project were:
- Improve our website conversion rate (visits to leads)
- Increase our organic leads
- Improve the website’s user experience
- Improve the Website architecture structure with the help of the SEO team
Project Name
London School of Business and Finance Singapore Website Redesign
Client
The London School of Business and Finance Singapore
https://www.lsbf.edu.sg/
My Role
Lead of the LSBF Singapore website redesign and redevelopment
Year
2020
Tags
Before the LSBF Singapore Website was updated
Issues with the website in 2019:
- Wasn’t using the full-width of the screen, therefore the design looked out of date
- Wasn’t responsive, so the content of the web pages did not look organised on mobile or tablet versions. In fact, some of the content disappeared on mobile
- Very limited in terms of updating the web pages designs as we didn’t have control or ownership over the CMS but an agency
- The loading speed of the site was very slow – due to legacy issues in the back -end (outdated CMS)
- The website structure was clunky, with URL names that didn’t contain the name of the courses
After the LSBF Singapore Website was updated
Results with the website redesign in 2020:
- Increased of website speed in both mobile and desktop
- User-friendly design, using the whole width of the screens and responsive for desktop, mobile and tablet
- Two weeks after we launched on the 28th of May, the traffic increased by 9% and the number of leads increased by 108%. When comparing June 2020 against June 2019 performance, the number of leads increased by 16% and the Conversion Rate by 80%
- Cleaned and organised website structure, after working with the SEO team to update URL names and set up correct redirects